Sexual Appeal Approach in Product Promotion

Question: Examine about theSexual Appeal Approach in Product Promotion. Answer: Presentation: The sexual intrigue approach in item advancement is alluded to the eroticized symbolism of ladies to incite the self image of men and allure them for buying the items. This specific business approach is inescapable to such an extent that it utilizes ladies model to uncover some ebb and flow of their rear ends to draw in more client for their business. The sexual intrigue approach has been pattern for item advancement exercises over the world for quite a while. This specific advertising methodology has been actualized in the game advancement of International market. In this unique situation, this article plans to talk about the foundation of sexual intrigue approach in item advancement. It likewise demonstrates the moral thought of actualizing the sexual intrigue approach. Furthermore, it additionally distinguishes the execution work on concerning the sex request approach in India. Besides, it uncovers the ramifications of sexual intrigue approach in item advancement in India. Foundation of the Sex Appeal in Product Promotion: The sexual intrigue approach has been utilized in the item advancement since the last quarter of eighteenth century. The significant instruments for utilizing the sexual intrigue approach have been outline of alluring ladies just as woodcuts. For the most part, it has been recognized that tobacco, tonics just as cantinas brands actualized this advertising technique in a critical manner. It was guaranteed by different organizations that the sexual intrigue impacts expanding the deals just as shopper intrigue (Wee, Choong Tambyah, 1995). For example, the most punctual utilization of sex advance was directed by the Pearl Tobacco brand in the time of 1871. It offered explicitly inciting exchanging cards inside the W. Duke Sons cigarette bundle, which changed the organization in to driving brand inside two decades. There has been loads of other execution of sex claim approach directed by sex and cleanser, condom, articles of clothing organizations. The significant models are advancement of Woodburys Facial Soap, KamaSutra condom, Benetton pieces of clothing and Calvin Klein pants Company (Adhikari, 2016). After this long excursion of two centuries the sexual intrigue approach is as yet demonstrated as most huge promoting system for speaking with the commercial center. Moral Consideration of Using Sex Appeal in Product Promotion: It is generally viewed as that the promoting is profoundly subject to deceptive practice. The unpredictability of this specific conversation gets a step higher when the sex claim approach is blended in with the youngster section. In the current universe of proficiency the commercials are not passed judgment on dependent on philosophical proclamation yet the related grumbling or input (Putrevu, Swimberghek, 2013). Subsequently, the sponsors must build up their item advancement as indicated by the moral judgment of the general public. In the Indian market it has been seen that ladies are as yet spoken to as the lethargic character in the notice. The publicists must remember that the sexual prevalence sign is offense over the ladies right. As media assumes a critical job in the societys discernment advancement they can't utilize ladies as female horse sex object in their item advancement (Peloza, White Shang, 2013). Notwithstanding that, the sponsors must not utilize ladies for simply making a sexual appeal to the item advancement. Moreover, the promote professional has no influence over the watching crowds. Subsequently, they ought exclude sexual insinuation in the youngster section as it will give an off-base sign in this subjective improvement stage. Sex Appeal Implementation Practice in Product Promotion in India: The investigation on the sexual intrigue usage practice in India uncovers that the ladies have been seen to be utilized in family, restroom and kitchen item advancement as a principle character (Shimp Andrews, 2012). Be that as it may, the on-camera agents of the item just as voice-overs are male. From one viewpoint, the male are see to speak to the legitimate just as free jobs while the female were introduced as lethargic character in the commercial. Besides, it has been seen that females are seen to acquire endorsement from relatives though the male are noted to pick up endorsement from their companions. It plainly demonstrates an endeavor to build up the sexual orientation predominance in Indian culture that frequently confused the customers as they think of it as regular request of the general public (Percy Rosenbaum-Elliott, 2016). It has been likewise seen that larger part of the promotion will in general depict the female character as a sex object or a methods for stroking the sense of self of the customers. In the majority of time the commercial uses ladies for recreational reason as opposed to enlivening reason. Be that as it may, the contemporary contention has constrained the organizations to utilize the ladies in increasingly definitive job, yet it is restricted to the female utilized items advancements. Sex Appeal Implication in Product Promotion in India: The publicizing business profoundly underscore on the axiom sex sell that sets up the significance just as reliance of item advancement on the sexual intrigue approach. The broad investigation on the buyer conduct has unequivocally shown that dominant part of the customers get stirred from the item advancement that has utilized sexual intrigue approach. It is seen that this excitement makes a high acknowledgment of the sexual substance related with the item advancement and in this manner the brand (Bharti Kumar, 2016). This acknowledgment at last creates the deals of the item. Notwithstanding, it is contended by (Shanthi Thiyagarajan, 2012) that in spite of the high deals the customer center around recalling the brand itself not for its element yet its sexual promotion. It obviously tricks the significance of the item while keeping up the picture of sexual allusion. The current examination on the shopper response uncovers that the young ladies contrast them and the models of the promotion. The admired pictures of will bring down their smugness and increase the expectation of their physical appeal. Notwithstanding that, it is seen that the youngsters and ladies massively see the commercial situation as the correct request society setting. Consequently, the utilization of lethargic job will block the situation of ladies in the general public. Indian Regulation Regarding Sexual Approach in Product Promotion: The guideline seeing the sexual intrigue approach as the item advancement is exceptionally ambiguous and befuddling in India. From one viewpoint the Indecent Representation of Women (Prohibition) Act 1986 limits the publicists to utilize ladies in any publicizing scene for making profane and disgusting job (Eko, 2016). Then again, it likewise offers the extension for the innovative publicists to utilize ladies as a symbol of lethargic sex object in the item advancement. The notice in India is basically observed by Board of Censors before figuring it out. Edit just spotlight on the utilization of sexual scenes in ad regarding their importance with the notice topic at an entire (Trehan Singh, 2013). This specific condition presents an extraordinary open door for the touchy just as genuine disapproved of tasteful commercial maker to develop a turnaround approach to utilize ladies for a similar reason. The Censor in India neglects to see that media simply need to demonstrate their message instead of straightforwardly presenting the ladies to nakedness and foul job. In t has been seen that publicists all the more frequently ignore the contemporary cultural standards just as changing worth framework at the hour of following sex offer methodology of item advancement (Nettelhorst Brannon, 2012). Suggested Practice in Sexual Approach in Product Promotion: It is exceptionally critical to advise the crowds on account of placing sexual insinuation in the notice. The ethical multifaceted nature of sexual intrigue approach must be perceived by the promoting professionals just as media. In this circumstance, the publicists need to incorporate this aspect of certainty at the hour of building up this business advancement. In this specific circumstance (Wolf, 2013) contended that the moral thought is streaming idea and it can change with the progression of time. Thusly, it is clear that the propriety just as acknowledgment of the sexual intrigue approach in the general public should likewise change alongside the point of view of the general public individuals or crowds. Considering the above realities it very well may be expected that the most morally stable practice would be first audit the impression of the base crowd. It will obviously assist the promoters with understanding the best possible rule at the hour of creating notice. Besides, it has been additionally viewed as that in the contemporary world the people are allowed to settle on their decision autonomously, reasonably just as similarly. In this way, the notice experts must not show any sexual predominance or prevalence in their business advancement. End: It very well may be seen from the above-talked about article that item advancement is critical piece of building up the impression of the purchasers. It not just makes the inclination of the client as for items yet additionally the cultural request. The female are frequently utilized in the promotion as a torpid character just as sex item to make sexual vitality among the client. This sexual vitality creates critical item acknowledgment among the shoppers. As the blue pencil for the most part centers around the indecent film on the item advancement, the publicists will in general make sexual allusion for a similar reason. It prevents the cultural situation of the ladies and makes negative effect on the youthful clients. The sponsors ought to follow an increasingly moral methodology by utilizing ladies in progressively definitive job and avoiding the sexual intrigue come nearer from the advertising rehearses. Reference List: Adhikari, H. (2016). Media Using Womens Body as an instrument of Consumersim: A Stu

The monetary policies of the united states and other countries Research Paper

The money related approaches of the US and different nations - Research Paper Example Besides, since the US is basically the biggest economy all inclusive, its money related approaches likewise include significant monetary and financial impacts locally and worldwide. Financial strategies impact the presentation of countries’ economies as showed through elements, for example, monetary yield, work rates and expansion. In the US, the Federal Reserve controls the country’s fiscal arrangement. The US national government utilizes the country’s money related approach to control the economy. At the point when cash flexibly develops excessively quick, expansion rate likewise increments and on the other hand, when cash gracefully is excessively low; financial development additionally decays rather significantly. The US Federal Reserve utilizes the country’s money related approaches to build up expansion targets planned for supporting consistent swelling paces of somewhere in the range of 2 and 3 percent. The reason for the US money related strategy i s to direct the presentation of the economy as demonstrated through work rates, swelling and other comparable financial elements. Financial approaches work by impacting request inside the economy, especially concerning organizations and people’s eagerness to burn through cash on items and administrations (Havrilesky 73). This impact is one of the best impacts of US money related strategies. Another prominent result of the US money related arrangements is to dissuading expansion desires from spiraling to high sizes. This is especially on the grounds that swelling desires are a fundamental determinant of the overall expansion rates. In this manner, money related strategies target keeping up long haul expansion desires moored. Strength in swelling desires radiates from viable fiscal approaches. Basically, the populace’s conviction that swelling will stay stable over the drawn out lies in its conviction that the Federal Reserve’s financial approach will adequately c onvey steady and low expansion in the long haul. Likewise, fiscal strategies influence the national economy, particularly with respect to money related markets (McConnell and Brue 303). At whatever point the Federal Reserve increments fiscal gracefully and improves the accessibility of credit, financing costs, which impact the measure of cash borrowers pay for advances, will diminish generously. The US arrangement permits the Federal Reserve to manage loan costs and keep up low rate to urge organizations to obtain venture capital. Low loan fees likewise invigorate people to obtain cash to purchase merchandise, for example, land and cars. For example, in the late 1970s, the US money related strategy gave credit loan costs of 8% and an expansion pace of in any event 10%. This drove in lessened getting as monetary organizations diminished their loaning. In any case, fiscal strategies produce unfavorable outcomes when cash and credit flexibly develops at a quicker rate than creation of items and administrations. This marvel pushes costs up and at last outcomes in an expanded expansion rate. Insufficient fiscal approaches cause expansion, which is a significant issue, especially for most Americans who live on fixed procuring. This is on the grounds that such people’s salary stays steady while their abilities to buy merchandise and ventures diminishes (Everett 175). At the point when banks envision high swelling, they increment loan cost to pad themselves against misfortunes. At the point when cash and credit gracefully develops rather gradually, loan fees are probably going to rise, bringing about diminished spending on speculations, just as traditional, tough

How Does Steinbeck Presents Curley’s Wife in of Mice and Men Essay

Curley’s spouse is a critical character in the novel. John Steinbeck presents her in various manners during the novel and utilizations various strategies to impact the reader’s judgment, for example through her look, as she is an unpredictable character. Essentially Steinbeck clarifies that sustain transforms her into the individual she is in the novel, her inclination is unique. He utilizes language to give us what her identity is as uncovered by shading and light imagery; ambiguity of her appearance and the setting; metaphor. For most of the book she is named in a negative manner as a deceptive, kittenish character which could be deciphered as a replication of the manner in which progress watched the character of ladies in the novel. Now and again, Steinbeck incorporates contemplations decrying Curley’s spouse. He likewise calls attention to a portion of her great characteristics. Because of this, perusers can decipher for themselves if Steinbeck has a favorable opinion of her, or in the event that he doesn't care for her. In any case later in the book Steinbeck sends the peruser into considering her to be mind boggling, and feeling thought for Curley’s spouse; uncovering her as a casualty, on edge and separated in a man’s world. Despite the fact that he may go to and fro on Curley’s spouse, at long last, Steinbeck is basically censuring her. Steinbeck investigates her as appealing towards man through her excellence and a consideration searcher. In the entry the main words that Steinbeck utilizes are that â€Å"Both men looked up,† and through this we are acquainted with Curley’s spouse through her impact on men and not through any thought of herself, which Steinbeck does to give us she is just commendable for the utilization of men. The word looked up shows that she need men to take a gander at her for she is has the magnificence of an on-screen character. Not broadened second when Steinbeck overstates â€Å"the square shape of daylight in the entryway route cut off. † Here, Steinbeck utilizes the light emblematically to feature how forcing she is and present the possibility that she is the hindrance to a superior life. The picture of Curley’s spouse throwing a shadow over the bunkhouse alludes to inconvenience to come later in the novel. It before long becomes clear that Curley’s spouse is an untouchable of the gathering when it states, â€Å"A young lady was remaining there looking in,† henceforth is a similitude for the isolation she detects. It could be wise of the sexual orientation jobs at that point; ladies were just wanted for men’s sensual wants as opposed to their organization. One could likewise derive it as how in like manner to a ‘girl’, (which she amusingly is no more), she is looking for insightfulness and requires everyone's eyes to be on her by remaining in seeing the entire world and may be acknowledged as endeavoring to tune in on their discussion †both extremely adolescent plans. In this manner Steinbeck presents Curley’s Wife in â€Å"Of Mice and Men† as somebody who is very attractive and kindness inquirer. Then again, he depicts her as confined and segregated by men as she is avoided for being female, which once in a while lead to savagery. This is represented when she is called ‘tart’, ‘jailbait’, and ‘bitch’ by the men on the farm; from now on the farm is an extremely threatening and misanthropic spot. Curley’s Wife is a pariah and appears to be exceptionally strange. She is much of the time found in analyze for friendship on the farm as her as of late discovered marriage doesn't give her the glow she wants, as she states to Lennie â€Å"I don’t like Curley he aint a decent fella,† and because of this she regularly attempts to help out different men in spite of the fact that she is never permitted as they might suspect a â€Å"ranch aint a bad situation for a young lady. † Carlson likewise conditions of how a â€Å"women ought to be at home where she has a place. † The way that she is avoided from a position of physical work is suggestive of how ladies were uncovered during the 1930’s. They were not unsurprising to accomplish work, yet in its place remain at home and raise a family. Curley’ spouse feels fearful as a result of the isolation she feels and it is clarified she is exasperated with this condition, â€Å"none of them care how I gotta live. † Nonetheless, the peruser is given a side to an evidently perky and at times malevolent character. In part 5, Steinbeck grants Curley’s Wife’s character to persuasive feelings of dejection, â€Å"I get lonely† and â€Å"I get terrible lonely†. The utilization of redundancy is utilized to offer accentuation to the remoteness and disappointment of not having the option to converse with â€Å"nobody yet Curley†, her obstruction which relentlessly outsides as she addresses Lennie. In addition, for the time of the scene Steinbeck depicts as such â€Å"And then her words tumbled out in an enthusiasm of correspondence, as if she rushed before her audience could be taken away†. The word â€Å"tumbled† prescribes her wild eyed need to impart to individuals, simultaneously as the articulation â€Å"passion† exhibits her power and quality expected to interconnect. However, what is prevalently prominent is she is utilized to individuals leaving her when she talks, this creates such thought for her. In this section she is likewise introduced as a moderate and agreeable character, as Steinbeck depicts â€Å"she supported him. ‘Don’t you stress any’ [†¦] she drew nearer to him and talked soothingly. † The way that she talked â€Å"soothingly† proposes that she has a thoughtful nature, and asked in a maternal way when Lennie required such tenderness. The peruser would then be able to relate this abrupt conduct change and her up and coming, however the sweetness she bobs off foggy spots the reader’s sight to flower it. Right through the novel as like Crooks, Curley’s Wife isn't named. This features her absence of character on the farm and how she is seen as the property of her better half just as the word â€Å"live† shows that she likewise is a living person who needs to satisfy her fantasies and wants however it would be unthinkable for her. Because of her instabilities, she attempts to battle her forlornness and sequestration by depending on viciousness. Her horrendous assaults on Crooks to getting him â€Å"strung up on a tree† and the assaults on Lennie because of his psychological inability show how depression can change an individual, however decimate them. The entirety of the feelings Curley’s Wife experiences come because of the depression she feels, and these obviously speak to of what an alarming character she is. Thusly Steinbeck portrays Curley’s spouse as segregated and separate because of her sexual orientation of a female all through the novel. Similarly, toward the finish of the novel, she is introduced as blameless and cleaned from all the difficulty through the portrayal of her appearance. This can be found in section 6 when Steinbeck clarifies â€Å"Curley’s spouse lay with a half-covering of yellow feed. What's more, the unpleasantness and the plannings and the discontent and the hurt for consideration were completely gone from her face. She was pretty and straightforward, and her face was sweet and youthful. Presently her rouged cheeks and her blushed lips caused her to appear to be alive and dozing gently. The twists, small hotdogs, were spread on the roughage behind her head, and her lips were separated. As happens now and again, a second settled and floated and stayed for significantly more than a second. Furthermore, solid halted and development halted for a whole lot in excess of a second. † From this entry, the peruser can recognize the genuine Curley’s spouse and yet feel frustrated about her as her fantasy was unfulfilled. The expression â€Å"meanness (†¦ ) plannings (†¦) discontent (†¦) were totally gone from her face† shows that she is not, at this point horrible and perilous as all the pessimism disappeared. Above all the expression â€Å"roughed cheeks and blushed lips† passes on that her fantasy is unfulfilled and the reiteration of â€Å"stopped† to accentuate quietness and the sentiments of time stopping. In this way Steinbeck doesn't present her as a negative character, however at the hour of her passing he shows the peruser the genuine her as it was not her temperament but rather sustain that made her what she was. Interestingly Curley’s Wife from the start is depicted as a revolting unsavory lady. Curley’s Wife is portrayed by Steinbeck commonly as â€Å"roughed lips and wide-divided eyes. Her fingernails were red. † this makes the peruser think about her as he says as much. Regardless, in spite of these merciless perspectives on her, the peruser is given a side to an apparently coy and once in a while noxious character. The reiteration of the shading â€Å"red† signifies the way that she is extremely hazardous and cause parcel of difficulty as the shading red is as often as possible related to blood and murder which foretells the scenes later on in the novel. An elective translation could be that red is likewise speak to as the shade of adoration and she is needing to be love, yet numerous perusers would connect it to her entertainer character as most on-screen character love to dress a great deal. Not all that long, Steinbeck portrays her hair as â€Å"her hair hung in minimal moved groups, as sausages,† and this metaphor stuns the peruser in light of the fact that hotdogs are detested and unsanitary, so connecting it to her implies that she is likewise loathed. Besides as frankfurters don't coordinate with hair, a similar way she isn't reasonable for a spot like the farm. In this manner Steinbeck depicts Curley’s spouse as a lady who is hazardous and hated by connecting her with words that underpins the point. John Steinbeck calls attention to numerous imperfections in Curley’s spouse. For instance, he does this when he composes, â€Å"she inclined toward the door jamb so her body was tossed forward† (Page 51). In this announcement, Steinbeck is calling attention to that Curley’s

Clinton Scandal Essays - Lewinsky Scandal, Drudge Report

Clinton Scandal Essays - Lewinsky Scandal, Drudge Report Clinton Scandal The Clinton Sex Scandal Uncommon is an individual that crosses the way of the White House without some feeling of jealousy or wonder. This structure embodies world administration and remarkable force. This eminent initiative might be the main affiliation verified nations, while in the United States many see an other essentialness: Watergate, Whitewater, Kennedy's fierce and strange death, and today, Clinton's zippergate outrage. At the point when the President of the United States makes vow, he surrenders a piece of his life. His private life turns into the open's life, and they feel the option to recognize what occurs behind the Oval Office. Presently the Presidency must fight against Newspaper writers, radio characters, broadcast news reports and now, considerably additionally threatening: the Internet. Presidents, who are continually helped to remember their capacity and renowned position, become exasperated on the grounds that they can't control the news media, despite the fact that they can to a huge degree set the news plan. Media has extended in its quality, getting far reaching on the Internet, maybe consuming the space, by turning out to be more remarkable and more utilized than composed, broadcast or radio news-casting. The Presidents' failure to control the press uncovered their helplessness and will in general inquiry the genuine force they can really apply. All presidents, sooner or later, got disappointed at what they saw as out of line treatment by the press, even while recognizing its essential capacity in a free society, and numerous presidents have been a piece of an outrage. The current presidential embarrassment with Monica Lewinsky had cleared the Nation short-term. It appears to be very difficult to know exactly how it will all turn out, and unreasonable to try and estimate, yet the media surely assumes they have that right. Clearly this story has changed the substance of news coverage, has made online media famous in a significant manner, and has made life progressively hard for papers for eternity. To start with, how about we investigate how this story created and how it followed up on the Internet. David Noack of E&P in his article Web's Big Role in Sex Controversy works superbly of specifying the curving way this story took from gossip to examination to production, and how the Internet had a key influence. Noack calls attention to in his article that the Clinton/Lewinsky embarrassment has radically changed online media. He composes: A year back, most papers and news magazines clung to the hard guideline that they would not stoop themselves by putting breaking news on their Web destinations before it showed up in their print versions. In any case, a quickly developing open interest for practically moment Web inclusion of breaking national reports has constrained even the biggest papers and magazines-like the Washington Post and Newsweek-to desert the old guideline. Time to move on to better things. It is anything but difficult to think breaking stories online could weaken columnists' on-paper nearness; presently many have understood that online media puts all writers on equivalent balance with radio and TV. So who drove this change, driving endlessly business as usual? Matt Drudge, creator of The Drudge Report. It is as yet the Internet's dash for unheard of wealth period and everybody is going around attempting to make a benefit. The incongruity is that the individual who best epitomizes what's progressive about the Internet has made close to no cash from it: Matt Drudge, 30, is the creator of The Drudge Report, a release of diversion tattle, political talk and clever meta-news. His site page (drudgereport.com) is stark; it comprises of a feature, connections to news sources and some highly contrasting clasp workmanship. Clearly he is actually all around educated, he peruses 18 papers every day and he respects governmental issues enough to fol low the two sides of the story when the opportunity arrives. Day laborer's contact list has been growing far faster than his financial balance he presently has a gigantic after, with a mailing rundown of more than 85,000 individuals. This web writer has such an effect on the Internet that last week he figured out how to cause alarm in the White House-and this was not the first run through. He hailed a story Newsweek had been perched on for a half year: that President Clinton may have propositioned a White House laborer named Kathleen Willey on government property. I

2011 Admitted Freshmen - UGA Undergraduate Admissions

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Why Gun Violence is Getting Worse - Free Essay Example

Guns are the reason for most homicides in america, they cause more and more damage each year, and recently in the past few years it has gotten worse due to mass shootings.So far this year only there has been about 307 mass shooting in America. The number of people who die do to gun violence is 96 and about 250 people get shot and survive. Overall, 64 percent of deaths were determined to be homicides, while an additional 27 percent were suicides and 9 percent were accidental shootings(Santhanam). This is the horrifying statistics of this country and yet, there is no major changes made. Although many people feel like guns area big part of protection, its only causing more and more madness by the day and getting it under control will save many lives. If there is new gun laws passed, that gives the people of this country insurance that innocent people wont continuously lose their life. Growing up and going to public elementary/schools, I am grateful nothing of such tragedy like school shootings has ever happened when I was there, but I cant help and think that there is innocent children losing their lives at such a young age from gun violence at a place where your expected to feel safe. This year one of the biggest school shooting was in Florida on Wednesday, February 14. A student at Marjory Stoneman Douglas High School named Nicolas Cruz, came to school where he opened fire killing 14 student and 3 teachers. The gun, a Smith Wesson MP 15 .223, was purchased at Sunrise Tactical Supply, according to the Associated Press.Federal law allows people 18 and older to legally purchase long guns, including this kind of assault weapon. With no criminal record, Cruz cleared an instant background check via the FBI criminal database (Jansen). He was not even asked questions because he passed a simple background check, this and many other incidence should have brought awareness to congress that you should only have to be 18 and have a clear background in order to go out and purchase such a dangerous weapon. There should be more than just background checks in order to purchase a gun, for example mental health is important and having mental illness can be dangerous to have and dangerous towards other people if you dont receive the help that you need. The reality is that most people with personality disorders do not seek treatment and are not known to mental health providers(Mental illness and gun laws: What you may not know about the complexities.) People even fail to acknowledge their mental illnesses because of the society we live in, and I honestly dont blame them either because most people believe that they will get bullied and made fun of by others, but by getting the help they need it might not reach a point where they might want to harm themselves or others. Its important to note that those with diagnosed serious mental illness, who are determined by a psychiatrist to be a serious risk of harm to themselves or others, already get admitted to acute or long-term inpatient care and are kept there until they are deemed not dangerous (Mental illness and gun laws: What you may not know about the complexities.) Can it be that hard for congress to make a law to ban guns that would actually help benefit people? I strongly believe that adding this simple law would save hundreds of people from hurting themselves or hurting others. Most gun and shooting accidents involve children who find unsecured, loaded guns around the house or in the family car. The American Academy of Pediatrics (AAP) policy statement says, The absence of guns from childrens homes and communities is the most reliable and effective measure to prevent firearm-related injuries in children and adolescents. However, many families have firearms at home and gun ownership has not decreased in recent years( Iannelli.) Parents are getting these firearms for protection but in result loosing their own children because they are not properly putting them away and keeping them out of childrens reach.In the span of two years almost 1,330 children have died from accidently shooting themselves and other children. A lot who have young children are not only not putting them far enough from children and they are most likely keeping their guns loaded with the bullets in the magazine. There has not been anything dramatically done to change the law of guns and there has barely nothing been done to control the issue. There is many other countries who have their gun controls under control or banned and that seems to be working for them, they dont have the same issues as America with all these extreme mass shootings. For example Canada does not ban guns but they do have strict laws for them such as: gun owners can not carry outside of their homes unless its part of their job, all guns must be kept locked away and they cannot be loaded, also they require safety training for owners. Ive lived in Minnesota for majority of my life, I have not witnessed many people die until I was about 15, and my brothers best friend was shot and murdered in burnsville MN. I remember him going through the worst depression I could emagine. It hurt him to know that his best friend life was taken from him so brutally and it made him more angry as years passed by. It was just something he couldnt get through and he didnt want to talk to anyone about. It continue to worry me me to see him not want to talk to anyone and distance himself from everything he loved, and I finally got the courage to ask him why he was still mad instead of being sad? He replied to me because he was shot and killed He then continued to explain to me that if it was natural cause that killed him he would not have the madness in his heart. As time went on we spent a lot of time together and I got him to go back and do the things he loved, and he started to enjoy life again because he noticed living that way was n ot healthy. About 2 years passed and on January 24, 2016 one of my friends lost their brother also due to gun violence. This one hurt very much, not just to see my friend and her family feel whats they were feeling but also the fact that I also knew him. He was a kind, sweet, caring person and only 19 when he was shot and murdered. His life was not worth what he died over and I knew that this feeling of losing a loved one was only going to get worse for her and her family due to the fact that not only did he die, but someone took his life with a gun. A lot of these people who go and shoot people only think in that moment and that person but they fail to understand that people will have a hard time continuing with their lives because that person whose life they took has people that care and love them. I also remember going to his funeral and my friend asking me to go into the room her brother was being washed in. When we went in, she automatically broke down, and Ive never been in such shock my l ife. He laid over us with five bullets in this chest and one in his head. His blood no longer running in his body and his body looking so dull. I broke down and just couldnt understand how someone could be so cruel and be so inhumane to do such thing. I watched his mother kiss him on his forehead and say goodbye as tears went down her face.It broke my heart to see her say goodbye to her son that only got to live 19 years of life. We then buried him and everyone that came soon started to get in their cars and leave because it was so cold. I sat at his grave with my friend and just watched her. She told me that she was so angry at the other man who took her brothers life with a gun. I remember talking about this with my brother and automatically that conversation came to my mind. I then started to notice that them being shot and murdered was making it harder to move on for her as well. I knew that this was going to be a tough time for her so I made sure to around as much as I could be so that she doesnt exclude herself from people and things she also loves doing. That same year in November 26th, I remember getting a call and being told that my brother was shot. I didnt know how it feel, I didnt know if he was dead or alive, I just remember my blood pressure rising and my body become completely frozen. I was at my cousins house and they wondered what was wrong and kept tapping me, i just started to cry and think the worst, after a few minutes of sitting there and breaking down my phone rang and it was his girlfriend to tell me that she was at the hospital and that he was shot in this rist and he was going to be fine. I was relieved that he was alive but still crying because if the fact that he was hurt, I ended up going to the hospital and seeing him sit on the bed asleep with a huge cast and just hug him and restful te was alive. Once he was awake he told me that he was outside of a restaurant in Minneapolis and there was a group of men in a car and let shots fired in front of the restaurant. He told me he was standing outside with his friend and as soon as he realized what was happening told me ran behind a car and before he got there hiding his head with his and and thats when he got shot. I was so happy he was alive and although the doctor told him the bones in his wrist completely shattered and that they would have to put a metal piece to hold his hand straight up. The doctor also let him know that he would never be able to move his wrist up and down again. I knew that was frustrating for him. He didnt deserve what happened to him and it made me angry to know that someone shot him and to know that him and many other innocent people standing outside that restaurant could have died that day. I noticed that day the damage that guns were doing to people and the amount of other people only have to deal with being shot or their loved ones of theirs either being shot and hurt, or being shot and murdered. Not long after that many boys from the city im from who are somali were shot and murdered. Its like it was getting worse by the months and I think i was realizing more because I was getting older. I went to about another funeral in December,2016 from this boy who didnt know but went to the same islamic school when we were younger. Being at his funeral only made me remember the last time i was there for the same case. It made me sad to see mothers and families cry once again. It made me more sad to know that his cause of death was because of a gun. After a while things started to calm down and on June,11 2017 I remember being at work on break and getting another call from my other brother and him telling me that he was shot in the leg the night before and quickly saying that he would be fine and that the doctores got the bullet out. I didnt want to cry because I was just so confused, I just wanted to leave and go to the hospital and be there with him. So thats exactly what did, without telling anyone I just left. I called my sister and told her the exact thing he told me. Me and my whole family met at the hospital and by that time he has a cast and he was just happy to see us. He was shot in an apartment complex by a guy looking for another man and mistaken him for my brother. It has only gotten worse in minneapolis with gun violence, I have been to 3 funerals this year alone of 3 young men, the oldest being 25 being shot and killed. Every Time I was there I would remember seeing the others who I came for. About a week ago a student from Saint Paul College who was out with his cousins and friends were playing with guns and his cousin accidentally shot him in the face. He was fighting for his life and was brain dead. He ended up just dying December 11, 2018. Ive never met or seen him, but my sister told me she had class with him and telling me how much of sweet and funny boy he was. Im not sure how old he was but he was surely not over the age of 22. Gun violence is only getting worse, and writing this paper only made me realize that some

Using Sexual Interest For The Male Audience - 1266 Words

Numbers are staggering for advertisements in Sports Illustrated as it uses multiple hook lines to draw it consumers to their product. For Sports Illustrated Swimsuit edition, the average cost to use a full page in the magazine is 451,800 for national magazine issue according to media kit. This has significance for it uses the money well put into to draw consumers using sexual interest for the male audience. In Sports illustrated newest swimsuit edition, Direct TV takes a poke of making fun of sexual appeal of female body while also using it to for their Direct Now product. In The Direct Now advertisement, it shows a waiting room for what is to believed to be at a DMV based on the ticket number waiting line and a eye checker near counter.†¦show more content†¦She is shown to try to act sexy and relaxed in an uncomfortable position. Her turquoise swimsuit brings a popping color to show more focus to her. The environment around her doesn’t fit making it more notable abou t her. This shows the parody in the advertisement. She shown to put in and position with her looks and body to sell the product for Direct TV. These ideas apply with Mock Turner as they stated, â€Å"Gamman and Makinen (1994) argued that women were accustomed to being looked at and conceived of themselves as objects. Extending this argument, we hypothesized that objectified advertising characters would appear in magazines targeted at women as well as those targeted at men† (Turner 205). This identifies the swimsuit model as a object for the audience which is the intention for Direct TV. They used in sense of Parody for which the unappealing and habitual place they put her and trying to be seducing to audience showing the strong use of what other advertisers do with objectification with women. The advertisement also is shown to use gazing. Turner pointed out the gazing issues in advertisements by stating, â€Å"Our data support the idea that male audiences were significantly more likely to be gazing at objectified advertising characters compared to gender-neutral or female audiences (60%, 24% and 16%, respectively). Advertising characters, in magazines targeted at women, were seldom depicted in an objectified way† (Turner 207). This statically shows the objectificationShow MoreRelatedEssay The Commodification of Volleyball800 Words   |  4 Pagesin popularity, especially amongst a male audience. The intent of this essay is to examine the sport of beach volleyball and explain why the individuals, and the sport itself, have evolved throughout the years. Volleyball’s transformation into beach volleyball is a positive step forward for the sport in terms of media attention. 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Introduction To Health Assessment Module No Essay

This concept is taken from â€Å" Health assessment† module no.1:2 and entitled as â€Å" Introduction to health assessments â€Å" subtopic The Interview Introduction Collecting subjective data is an integral part of nursing health assessment. Obtaining a valid nursing health history requires professional, interpersonal, and interviewing skills. The nursing interview is a communication process that has two focuses: establishing rapport and a trusting relationship with the client to elicit accurate and meaningful information and gathering information on the client’s developmental, psychological, physiologic, sociocultural, and spiritual statuses to identify deviations that can be treated with nursing and collaborative interventions or strengths that can be enhanced through nurse– client collaboration. After introducing himself to the client, the nurse explains the purpose of the interview, discusses the types of questions that will be asked, explains the reason for taking notes, and assures the client that confidential information will remain confidential. The nurse also makes sure that the client is comfortable (physically and emoti onally) and has privacy. It is also essential for the nurse to develop trust and rapport at this point in the interview. This can begin by conveying a sense of priority and interest in the client. 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Sociological Concepts Of Identity And Globalization

Suggested by Van Kreiken, sociology helps researchers ‘understand the world around them, especially how it is changing. (Kreiken 2011, p2) thus it is only natural that sociologists are intrigued at how relationships operate and their evolution over the past century. This essay will endeavor to critically examine the sociological concepts of identity and globalization, and the manner in which they have swayed the aspect of human relationships in Australian society, over the course of history. My Japanese grandparents’ generation, which will be referred to as ‘Generation X’, will also be considered by analyzing the differences in regards to this issue with my generation, ‘The Millennial’s’. The notion of identity is an enduring subject that sociologists have been analyzing for a period of time. Richard Jenkins connotes that ‘identity is our understanding of who we are and of who other people are, and, reciprocally, other people’s understanding of themselves and of others’ (Jenkins 2004, p5) Our identity dictates the manner in which humans interact with one another and by doing so, people create relationships with one another. Thus, human relationships are molded by two, or more, individual identities uniting. There are various ways one can be identified, such as race, religion or sexuality. These terms, or labels, can determine how society interprets an individual and influence their behavior towards the one person, thus their relationship with one another. For example, theShow MoreRelatedContemporary Mainstream Approaches : Neo Realism And Neo Liberalism1527 Words   |  7 Pagesvariations, is usually split into four forms of the political theory: commercial, republican, sociological and liberal instituitonism. 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Marwan Kraidy defines the term as theRead MoreSelf Identity By Anthony Giddens1653 Words   |  7 Pagessignificant concepts created by Anthony Giddens. The author bases his ideas of self-identification upon influence of the modern world and changes created by the process of globalization (Giddens, 1991). The main argument is strong. However the study seeks some further explanations of the role of identity in the social life of individuals. This essay will investigate issue of self-identity in the modern world according to Antony Giddens’s ideas. Firstly, it will be considered how the concept of self-identityRead MoreThe Importance Of Globalization850 Words   |  4 Pagestaking this course, I was curious about the movement of cultural aspects throughout the world. Globalization is more complex than just the spreading of culture but is the idea of global evolution and growth in a positive direction while highlighting and addressing global issues. Globalization is often defined as the expansion of interactions of people through the flow of ideas, culture, and wealth. Globalization influences global, regional, and national policy as well as democracy, education, and humanRead MorePsci 140 Essay1016 Words   |  5 PagesPSCI 140 Democracies around the World Final Exam Study Guide Instructor: Satoshi Machida Part I: Words Identification (Content of Important Articles) (40 points) 1. You have to be prepared so that you can explain the following words and concepts. * Authoritarian states ---A small group of individuals exercise power Government is not constitutionally responsible to the state Public—little role in leadership selection Individual freedom is restricted May be institutionalized andRead MoreThe Image Of Parenting889 Words   |  4 Pagespatriarchs and stern moral teachers, 20th century fathers have been relatively uninvolved in the daily routines of family life (Coltrane, 1996). Most western cultures has been remarkably brought changes in gender role by modernization and globalization. Globalization at its peak is tied with media and film is a vital media technology endowed with ample efficacy through which much propaganda-for good or bad–is sold out to the people (Wusu, Isiugo-Abanihe, 2006). This is because almost everyone can understandRead MoreUnderstanding the Globalization Phenomenon1492 Words   |  6 Pageshave embraced the full extent of globalisation, and others are more closed off? Is it possible for cultures to maintain their traditional identities despite the influx of foreign influence? This essay attempts to explain the nature of globalisation through the discussion of various sociological concepts and perspec tives that underpin the phenomenon. These key concepts and perspectives allow for globalisation to be understood in a more distinct and thorough way, as globalisation has moulded a global villageRead More A Cultural Problem, an Economic Crisis1099 Words   |  5 Pagesfuture. Before any efforts can be made towards a cultural shift however, we must first understand, at least briefly, the current socio-political ideas that are creating such issues in the modern western market. As Kotz and McDonough put it, â€Å"the concept of ‘global neo-liberalism’ best captures the contemporary social reality.† This ‘new social reality’ was, as they put it, a return to older liberalism, and a retreat from the more government-controlled, Keynesian style of the post-war years. WithRead MoreThe Sociology Of Health And Illness1292 Words   |  6 Pagesanatomy conception of the body has remained unchallenged. A single unified sociological perspective concerning the nature of social reality does not exist. In this respect sociology is no different to any other academic discipline, for all embrace competing perspectives or paradigms - this is how subject knowledge is advanced. The major long-standing epistemological divide that exists within sociological theory is that between those sociologists who argue that society canRead MoreWho Am I? By Ian Burkitt Essay1615 Words   |  7 PagesIan Burkitt presents his perspective on what affects our self-identities in his book Social Selves. Burkitt delves into the history of sociology and the thoughts not just of early sociologist like Marx, Weber, and Durkheim, but he also brings in ancient Philosophers such as Descartes and Aurelius to emphasize the narratives of self that began long ago. To begin to fully understand what Burkitt was trying to get across in his book one must know the first question he asked, â€Å"Who am I?† This is not

Commencement of the American Revolution - 779 Words

Commencement of Revolution Historians have stated that the American colonist â€Å"were never so British† after the French and Indian War in 1763, but in 1775 the first shots of the American Revolution were fired. There must have been many different events or beliefs that changed the American colonist views to declare their independence. A period of the â€Å"Salutary Neglect† was a policy that kept the colonists separate from Britain. This meant that the British could not impose on the rights of the colonies. When the French and Indian war (seven years of war) ended, so did the â€Å"Salutary Neglect† Policy. The British had accumulated a copious amount of debt. The neglected colonies could be of great benefit to the British. Many of the taxes were being avoided in the colonies. The British need to combat the inefficient collection of taxes. In order minimize smuggling and collect more taxes, Britain had done some imperial reform. This reform first started with the Sugar Act in 1764. The Sugar Act was a modified form of the Molasses Act. The Molasses Act was unsuccessful do to evasion of taxes. The Sugar Act taxed products with sugar in them. This had outraged the colonist. The sugar act was eventually repealed. The Sugar Act led to the Stamp Act. The Stamp Act was a tax on material goods like licenses, paper, stamp and many other materials. This had impacted nearly everyone. Colonists were frustrated because the taxes did not seem to be for regulating commerce.Show MoreRelatedRhetorical Analysis Of Steve Jobs Commencement Speech929 Words   |  4 PagesRhetorical Analysis of Steve Jobs Commencement Speech for Stanford Universitys Graduating Class of 2005: Jobs titled his speech Youve got to find what you love. Steve Jobs is best known as an American entrepreneur, inventor and industrial designer. He was the cofounder, chairman and CEO of Apple Inc. and founder, CEO and chairman of Pixar Animation Studios. Jobs and cofounder of Apple Inc. Steve Wozniak are wildly recognized as pioneers of the microcomputer revolution of the 1970s and 1980s. TheRead MoreThe American Renissance1169 Words   |  5 PagesSince the commencement of civilizations, humans were always eager to improve their society and their lifestyle. Revolution is a fundamental change in society brought by people getting together for a common cause. Many revolutions had taken place in human history, led by different causes, situations and people. Some examples are like political revolution, socio-economic revolution industrial or commercial revolution, philosophical revolution, Cultural Revolution etc. Those revolutions vary in methodsRead MoreThe War Of Independence And The American Revolutionary War943 Words   |  4 PagesThe American Revolution or also known as the U.S War of Independence and the American Revolutionary War took place during 1775 to 1783. The Revolution was a conflict arose from the residents of Great Britain’s 13 colonies and the colonial government. The Revolution brought drastic changes to the lives of women. While the men were away at war, women would stay home, and take over the jobs men had before the war. As time flew by, women started taking roles in the Revolutionary War, examples of rolesRead MoreThe Justification Of The Whiskey Rebellion1430 Words   |  6 Pagescitizens of their rights, the American republic modeled the very government that they had once rebelled against. The government’s response to the Whiskey Rebellion was a departure from the spirit of the American Revolution. Desperate to solidify the power of the majority, political leaders (especially Alexander Hamilton) relied on fear and oppression to assert its dominance over the states. By valuing the unity of the nation over the life and stability of the minority, the American government undid muchRead MoreThe American And Chinese Communist Revolutions1363 Words   |  6 Pagesthe American and Chinese Communist revolutions, some being similar and some being different. One of the main causes of the revolutions was that they bo th were inspired by the Enlightenment. This factor made both wars and their outcomes more intellectually based rather than physically. Another main accelerator that forced the people to fight for a change in their government was due to an unpopular method of rule. In both China and America, the forms of government previous to their revolutions andRead MoreMain Causes Of The French Revolution996 Words   |  4 PagesThe commencement of the French Revolution arranged the country of France being at the brink of bankruptcy. Causes for this brink are easily seen. King Louis XVI and Queen Marie Antoinette, lavished money on themselves and residences such as Versailles. Queen Marie especially, over spending money and was seen as a wasteful spender. The government, found that funds were depleting due to wars in the same manner as the funding for the American Revolution. Deficit spending, a government spending moreRead MoreThe French And Indian War1310 Words   |  6 PagesThe American Rev olution marked the historical intensity associated with this great nation. The revolution was multifaceted and was also dynamic in nature as it involved a lot of twists and turns that later shaped the course of the American citizens. There are numerous causes linked with the triggering and commencement of the revolution. The discussion below critically exploits and explores various reasons that led to the start of the revolution. 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What Is the Origin of Law Free Essays

What’s the origin of law? God the creator Religion European Colonization- the process of where other countries go to other countries to make them there on. 13 colonies 1. South Carolina 2. We will write a custom essay sample on What Is the Origin of Law or any similar topic only for you Order Now Georgia 3. Virginia 4. Pennsylvania 5. New York 6. New Jersey 7. New Hampshire 8. Massachusetts 9. Maryland 10. Connecticut 11. Delaware 12. North Carolina 13. Rhode Island Cause and Effect of the American Revolution The American Revolution was caused by events that affected both the patriots of America and the loyalists of Britain. Before the American Revolution led to the independence of the 13 colonies of America in the latter half of the 18th century, small upheavals in individual states were seen throughout the country. Among these were the French and Indian War. This war spanned nine years, but it was known in England as the Seven Years War. It was a clear picture of how the Frenchmen and the Englishmen both wanted supreme power over the lands of America and wanted to become masters of the trade that each represented. France lost the war, and England imposed the Stamp Act on all written documents in America to be able to pay debts incurred during the war. They put taxes on virtually everything, including paper, tea, glass and paint. These tax issues then led to the American Revolution ten years later. After the Declaration of Independence, the 13 colonies were formed what is now known as the United States of America. The 13 colonies were divided into three: New England colonies, middle colonies and southern colonies. These tates had ultimately determined that the British rule would never again gain their allegiance, thus severing any ties to the English crown. The United States of America won/drew the Revolutionary War with the help of France, Spain, Dutch Republic and the British (Yes the British also helped the US). Americas 1st Army was set up during the Revolutionary War, it was set up trained and led by British troops who had turned on their own country. Also the Revolutionary War â€Å"Offi cially ended† with the signing of the Treaty of Paris. British people held mass protests in Britain and demanded their King sign the Treaty Of Paris end the War and Bring their troops back home and give America back their independence, the King signed it and officially ended the war. Many Historians worldwide have different opinions on if the Revolutionary War was a win or a draw because of the British King officially ending the war by signing the treaty and the fact that the War was technically Brits VS Brits anyway. Also the British were fighting 3 other more important Wars in other parts of the world at the same time as the Revolutionary War, even though they were outnumbered in all 4 Wars they still went on to win those 3 other Wars, the Revolutionary War was the least important as America was a young country with not much for the British Empire to gain, the 3 other wars they were fighting in other parts of the world had a lot to lose and a lot to gain, the troops that were fighting in America were needed elsewhere. Revolutionary War There were several reasons that enabled the Americans to win the Revolutionary War. The main reasons are the alliance with France and the Guerrilla Warfare of Marion’s Brigade and the attack of British supply bases. The alliance with the France supplied the colonists with weapons, fleets and soldiers greatly. The Patriots’ soldiers were low- experienced and the Continental Navy were newborn army who didn’t have enough fleets to defend themselves (The British ships were massive and large in numbers). Only with the support of the French, were able to put up a fight against Britain. Marion’s Brigade were a group of Patriots who used the Guerrilla Warfare strategy to fight against the British. The Guerrilla Warfare is still currently used in wars and it is a series of swift, hit run attacks. In the Naval War, the Patriots, rather than attacking the main forces of the British ships, attacked the supply ships and bases in the Bahamas. That caused the British navy to suffer greatly and delay their attacks. These are the main reasons why and how the colonists of the American Revolutionary War were able to win the war. Motivation Patriots fought for their lives, their property, and their political ideals. Popular Support Many civilians actively supported the Revolution. Patriots used many techniques to rally popular support. Leadership Rebellion broke out across the continent. American generals learned from their mistakes. Washington inspired loyalty and patriotism in his troops. Foreign allies France supplied money and troops. France and Spain weakened British forces by expanding the war. The Dutch helped carry French military supplies to the Americans with communication and supplies. Americans fought close to home; the militia made sure that the British could not live off the land. Troop strength, although Americans had fewer troops, Local militia helped swell American forces. Altogether, 250,000 may have fought for the Patriot cause. Article of confederation- the first document of congress. Meaning of this article is the loose collection of states. Georgia delegates 1. Abraham Baldwin 2. Archibald Bulloch 3. William Few 4. William Gibbons 5. Lyman Hall 6. John Houstoun 7. William Houstoun 8. Noble Wimberly Jones Common law Three branches of government Legislative- congress makes law. Executive –president enforces the law. Judicial – Supreme Court Justice Legislative- two branches senate and house of representative Executive- 1 president Judicial- 9 members- scotus Concentrated power is dangerous. Meaning 1 person with power can go mad with power. Week 2 Notes Sources of law 1. statutory law- legislative body made by congress consistent of federal and state 2. common law- laws handed down from old laws from Europe handed down by tradition 3. constitutional law- made from the constitution 4. model penal code- A. L. I a group that came up with regulations they try to write ways law are written by changing it with a recommendation Judicial branch: we as the United States have to dual court system. State and federal. Federal-congress State- Georgia general assembly or whatever state you are in. Trials Courts Trial court level is where all court cases start. Both sides are heard in this process. Trial is made into three parts opening statements, presentation of evidence, and closing arguments. District court (Federal) 94 district courts 89 in the continental 5 other areas that are United States 13 court of appeals 11 are listed other 2 are not on the appeal map which is dc circuit and federal court of appeals You can only appeal on law not fact Supreme Court Is the highest court in the land. Located in Washington D. C and is the only court in the constitution They get over 10,000 case, they usually see 70 to 100 They start hearing case on the first Monday of October and last to April 9 Members 1. John Roberts- Chief Justice – President- G. W. Bush 2. Clarence Thomas- president –G. H. W. Bush 3. Ruth Bader Ginsberg president- W. J. Clinton 4. Stephen Breyer President- W. J. Clinton 5. Antonin Scalia President- Donald W. Reagan 6. Anthony Kennedy- Donald W. Reagan 7. Sona Soto Mayor- B. H. Obama 8. Samuel Alito- G. W. Bush 9. Elena Kagan- Obama How to cite What Is the Origin of Law, Essay examples

Research Proposal to Open a Health and Fitness Club

Question: Describe about the Research Proposal to Open a Health and Fitness Club. Answer: Introduction: The benefits of participation in the programs of regular exercise are widely known to all. It is also a well-known fact that participating in regular exercise programs will reduce the risks associated with the comorbidities of obesity. Moreover, exercise is the one and only factor that can be used for maintaining the reduced weight of the previously obese people (Ivey et al. 2015). After examining the empirical that, it can be said that though the benefits of regular exercise is a well-known fact only a few number of Australians nearly 15% are into the habit of regular exercise and receiving the health benefits. Therefore, presently it has become necessary to spread the awareness of benefits of regular exercise and tom open a health and fitness club in a place where it will be convenient for the people to commute as well. Background of the Research: Presently in the era of development and growth and increasing competition people are too busy with their work and therefore they do not get enough time to look after themselves. This is one of the most important reasons of increasing obesity along with other physical and mental disorder. Regular participation in exercise involves a lot of physical and psychological benefits (Bartels et al. 2013). This can also reduce stress and tension of regular life. However, there is a disparity of motives among the people who are participating in regular exercise activities. This research proposal will trace out the impact of motives and reasons of the participants into his or her exercise behavior. This research will also find out the needs and importance of exercise in our daily life. The eating behavior and the other habits associated with daily life affects the human life adversely and this can be healed by using exercise as a tool. Rationale of the Research: What is the issue? Presently obesity and the health related problems have become a common issue among a large number of people in Australia. Excess weight or obesity is the primary risk factor associated with the cardio vascular disease, diabetes of type 2 and some type of cancer as well. Therefore spreading the awareness among people and influence all of them tom participate in regular exercise activities has become an important issue. Why is it an issue? As there is an increasing trend of obesity among the people of Australia, it has become inevitable to aware them about the diseases that are intricately associated with obesity. This increasing obesity may arise due to food habit, work culture and many other issues. But irrespective of the reasons there is a common way to deal with this issue that is exercise. Otherwise the problem will increase further and the death rate in the country may increase. Aims of the Research: The broader aims of this research are to find out the health related issues that can be dealt with exercise and the need of exercise in daily life. The research will also shed light on the health benefits of exercise on those people who are not suffering from obesity. Research Objectives: The objectives of the research can be summarized as follows, To determine the necessities of exercise To determine the health issues faced by the people of Australia To determine the relation between physical health and mental health To determine the plausible way to deal with the prevailing issues Research Questions: Based on the objectives of the research the following are the research questions, What are the needs of exercise? What are the health issues faced by the people of Australia? What is the relation between physical health and mental health? How the health issues in Australia can be resolved? Literature Review: Introduction: There is positive relationship between exercise and physical activity with mental and physical health of the human being. The positive alliance between the physical activity and overall health of the human being has also been demonstrated in an effective and efficient manner in the concerned literature. However, in the context of mental health a majority of these studies have focused in anxiety and depression rather than focusing on the other mental disorders. However, there is a conflict between the researchers in defining the term depression. According to Plowman and Smith (2013), physical exercise may help to cure moderate to high level of depression. Moreover, according to Thompson (2014), the recommendation of public health also suggests that aerobic exercises are beneficial and can be used as an effective treatment for healing up low to moderate level of depression. However, in the context of anxiety and physical exercise includes various numbers of systematic reviews and meta- analysis. These studies have concluded that there is a negative relationship between anxiety and aerobic exercise. Moreover, Heyward and Gibson (2014) pointed out that the evidences gathered till now suggests that physical exercise in some cases may be effective enough for alleviating anxiety as compared with any other treatment which is medication free. According to Smith et al. (2014), exercise is the miraculous way that is able to cure a wide range of physical ailments. However, people have neglected this aspect for a long period and as a result peoples health is suffering its consequences. There is enough evidence of the fact that dong physical exercise will help people to live a healthier life irrespective of the age. Moreover, as pointed out by Hoeger and Hoeger (2015), people who are in the regular physical exercise activities are also less likely to suffer from diseases like diabetes of type 2, cardiovascular problems and some type of cancers. Concept of health and fitness The World Health Organization (WHO) has provided the most extensively accepted definition of health. The definition statuses that health is nothing but a condition of the entire physical and mental condition along with the social wellbeing and it cannot be merely defined as the absence of any disease or disability. Presently this definition has been amplified and it has been compelled to include the statement Socially and economically productive life. The World Health Organization has also been criticized on several grounds; first of all it is too generic in nature. Corbin and Le Masurier (2014) states that health cannot also be defined as a condition rather it should be viewed as a dynamic state of continuous adjustments with the continuously changing demand for living. Apart from these limitations the definition provided by the World Health Organization also broad and depicts positivism in its insinuations, in this context it sets a very high standard of positive health. On the oth er hand, the physical aptness is defined as a general state of very good physical health. As argued by MilanoviĆ¡ et al. (2015), a person who is physically challenged may be healthy or fit, however, the ability of that person is likely to be lower than that of the optimum level. Physical fitness can be considered as a result of regular physical activity and proper nutrition. Physical fitness can also be divided into three different areas, namely, elasticity, strength and cardio respiratory fortitude (Lai et al. 2014). There are some facts that should be focused in the context of health and fitness, Good health should be the primary and most crucial focus of the adults in the society. Health condition may vary in accordance with the income, age, gender and family background. A person free from illness and disease cannot be considered as a healthy one. The concept of health and fitness are definitely multidimensional It is quite possible to possess wellness while being ill Need for health and fitness: Presently with an ever increasing number of reports regarding growing rates of obesity, diseases and conditions as result of being overweight or out of shape, it has become impossible to ignore the necessity of fitness and wellbeing in our daily lives. According to L.M (2014), the professionals associated with health related activities regards cancer, mental illness such as depression or anxiety and diabetes as the lack of physical fitness and wellbeing. Focusing on exercise and balanced diet can help these persons who are suffering from these diseases. It is also suggested that people should get into the habits of exercise and diet before developing an illness. Obese people are 10-50% more likely to subject to premature death from all reasons when compared to the persons with normal body weight (Vancampfort et al. 2013). There are five key components of controlling overall health, fitness and mental wellbeing. These components are, Aerobic or cardiovascular conditioning Strength training along with muscular development Stretching of muscles, tendons and ligaments Core Stability Nutrition along with Supplementation Aerobic or Cardiovascular Conditioning: Aerobic exercises can be defined as the activities that can raise the heart up to the target heart beating rate and maintain that level for at least twenty minutes. The most significant aspect of aerobic exercises is the sustained activity of the cardiovascular system. One should target an optimum level of heart rate. It has a number of benefits including reducing the body weight, and thereby reducing the risk that is amalgamated with being overweight (Barry et al. 2014). The aerobic exercise strengthens the heart so that it does not have beat very fast, it keeps the blood pressure at an ideal level, reduces the level of cholesterol in the human body. The aerobics also helps to keep in control the level of blood sugar. Strength training along with muscular development: Strength training can be characterized as a musculoskeletal exercise that enables the muscles to increase resistance the muscles can overcome in a progressive manner. Over the passage of time this enlarges and strengthens the muscles. The benefits strength training is multiple; it benefits the health of an individual by increasing the body mass and thereby increasing the metabolism. Weight training on the other hand takes care of the bone health (Kranz et al. 2013). About the age 30, bone density reaches at its highest level. Strength training and weight training stresses on the masses and thereby enriches the bone density. This reduces the risk of osteoporosis and fractures. Stretching of muscles, ligaments and tendons: Stretching is another component associated with fitness and wellbeing of individuals. Stretching should always be accompanied by strength training or aerobic exercises. Stretching should be done three times in a week (Myers et al. 2015). Stretching should always be done when the muscles, ligaments and tendons are warmed up properly. This means that the best time for stretching is just after a long warm up exercises. Stretching increases the flexibility of the muscles and tendons and increases their ability to elongate. By performing stretching one can increase his or her flexibility. Core Stability: Core stabilization exercises involves strengthening the muscles that lines up the spine and makes up the abdomen and pelvic floor. Strengthening the core muscles will make the athletic exercises easier and safer. Nutrition and Supplementation: The need of delivering our bodies the proper nutritional components cannot be neglected. Human body always requires the correct balance of minerals, vitamins and carbohydrates and fat on a regular basis for functioning optimally and disease free (Myers et al. 2015). Therefore, eating healthy is necessary for establishing proper functionality of the human body. Relation between physical health and mental health: There is a strict correlation between the physical health and mental health of individuals. It has been found that people diagnosed with depression are often occupied by worse physical conditions as well as worse self-perceived health compared to those who are without depression (Myers et al. 2015). Depression and other related mental health conditions have different but additive effects on the wellbeing of the human being. For example the combination of heart disease and depression may cause twice of the reduction in the social interaction that either of the conditions taken alone. Patients who are diagnosed with depression and other physical health conditions are at a particular risk. The physical health situation may complicate the diagnosis and treatment of depression by masking or mimicking its basic syndromes. It can also work in a different way as well. People who are diagnosed with a specific physical health condition may tend to feel more psychologically distressed when compared to the healthy people. Earnest et al. (2013) pointed out that, poor physical health condition brings about an increased risk of depression as the social and relationship problems cause which are common among the psychologically challenged people. However, according to Randers et al. (2012), the rate of depression among the patients with a chronic disease is higher than that of the normal people. Therefore, depression and chronic physical condition share a reciprocal relationship with each other. It is also quite evident from the statement of Randers et al. (2012), depression when occurs along with other physical ailments is always less diagnosed compared to depression occurring alone. Therefore, the physical and mental health is the two inseparable component of the human body. Usefulness of a fitness club in the context of health and fitness: A health in other words a fitness club is a place that contains fitness equipment for the purpose of physical exercise. The health clubs are places that provide the users or the members to nurture the five main components associated with health and fitness. It is mainly divided into certain areas. The main workout area of a health club primarily incorporates free weights such as dumbbells, barbells and certain exercise machines. Sometimes this place also contains mirrors so that people can monitor their posture while they are working out (Randers et al. (2012)). There is a cardio area as well, this place many types of cardiovascular training related equipment. This includes stationary bikes, rowing machines, treadmills etc. And finally the group exercise classes where a certified fitness expert conducts exercise classes. Therefore, a fitness club or health club is a place where people may come to enhance their physical condition by participating in the physical exercise activities. H ence, for maintaining health and fitness it is quite necessary to have a fitness club where people will be able to gain knowledge about the exercises and practice them too. Summary: Now to summarize it can be stated that while conducting this literature review section a wide range of available literature in this regard have been reviewed and this has helped the researcher to gain a broader overview about the health and fitness related issues. On the light of the knowledge gained it has been tried to trace out the need of a health and fitness club in a community. The study so far reveals that presently health related problems especially the problems associated with obesity in showing an increasing trend. The main way to deal with this issue is exercise; therefore it has become necessary to have a fitness club for motivating and raising awareness among the people about the benefits of exercise. Research Methodology: Introduction: In order to carry out the research work effectively, in this chapter an appropriate research method will be selected. Research method is defined as the combination of various schematic procedures and algorithms that are used for conducting a study efficiently effectively (Mackey, A. and Gass, S.M., 2015). On the other hand, research methodology is defined as the systematic approach adopted for solving a problem. There is a number of methods for conducting a research work. Hence it is essential to choose an appropriate methodology for completing the research. Research Philosophy: Research philosophy can be divided into two brad categories namely interpretivism and positivism philosophy. The positivism research philosophy is based on examining the research problems which based on real fact or truth. On the other hand, the interpretivism research philosophy is dependent on the perception that most people have expressed in the context of a particular situation (Taylor et al. 2015). Here in this research work positivism research philosophy will be used as it will help the researcher to conduct the research on the basis of true facts. Research Paradigm: The research work will be based on the positivism philosophy. As the research work will be solely based on the usefulness of a health club in relation to the health and wellbeing of the people of Australia. The positivism research paradigm is selected as it is based on positive phenomena (Brinkmann 2014). Research Approach: There are broadly two types of research approaches, which are used for the conduction of a research work in an efficient manner (Billig and Waterman 2014). These research approaches are deductive approach and inductive approach. The deductive approach focuses on gathering information. There are a few stages involved in conducting a research such determining the theory, designing hypothesis, confirmation as well as rejection of the hypothesis (Flick 2015). The deductive research approach uses a top down method for obtaining the desirable outcome of the research. Here in this research the deductive method will be used. Collection of Data: There are mainly two types of research approaches from which data will be collected for conducting the research. These are primary data and secondary data (Smith 2015). The secondary data will be collected from journals, articles, books and research papers. On the other hand, the primary data will be collected by conducting a primary survey. The researcher here has planned to survey a total 45 persons who are regular visitor to a health club and 5 managers of the health clubs, Data analysis: The collected data will be analyzed by using MS Excel and other statistical packages such as SPSS and STATA. After analysis the outcomes or results will be represented with the help of graphs and charts. This will help to develop a better understanding of the research work (Panneerselvam 2014). Conclusion: In order to conclude it can be said that the proposal has tried to ensure that the research questions and the objective of the research gets addressed in a proper manner. It has also ensured that the research can follow a proper methodology as well. The researcher has undergone a wide literature review and gathered a lot of experience while conducting the study. This has helped the researcher to determine and distinguish the research issues effectively and efficiently. Reference List: Barry, V.W., Baruth, M., Beets, M.W., Durstine, J.L., Liu, J. and Blair, S.N., 2014. Fitness vs. fatness on all-cause mortality: a meta-analysis.Progress in cardiovascular diseases,56(4), pp.382-390. Bartels, S.J., Pratt, S.I., Aschbrenner, K.A., Barre, L.K., Jue, K., Wolfe, R.S., Xie, H., McHugo, G., Santos, M., Williams, G.E. and Naslund, J.A., 2013. Clinically significant improved fitness and weight loss among overweight persons with serious mental illness.Psychiatric Services. 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